Repurposing Content Through Social: Video
In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much — thank you Corona. They’re more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.
This focused attention is the perfect time to take advantage of beginning a conversation with your audience.
The question now is, what is the best way to effectively engage your audience? The answer — create content.
It could be anything from video and podcasts to social media posts, articles, and blogs. Start a discussion about your area of expertise, what are you good at, what you do, how you do it, how you can help, and generally how you add value to your niche and the lives of your target clients.
Competition is now getting tight in social media
Now there’s a lot of individuals creating content, and there’s a lot of competition. So you have to stay ahead of the competition and create content regularly.
Maybe a few years ago, it was acceptable to create some content and post it a couple of times a week on social media. Now, because many individuals and brands are on social media…
