1 day agoMember-onlyHow to Create a Personalized Experience in Your Digital Marketing StrategyPersonalization is no longer a luxury in the world of digital marketing. It is a necessity. The good news is that creating a personalized experience for your customers is easier than ever before. …Personalization3 min readPersonalization3 min read
Jun 1Member-onlyHow Personalization is Changing Customer Trust and EngagementPersonalization has become increasingly crucial in digital marketing. But do you know why it is so critical today? It allows organizations to create tailored messages and experiences for customers. Personalization is used to create targeted and relevant content and offers for individual consumers. By tailoring messaging and offers to specific…Personalization2 min readPersonalization2 min read
May 19Member-onlyFrom Inbox to Interaction: Elevate Your Email Marketing Engagement with These 5 TacticsEmail marketing engagement plays a vital role in the success of B2B marketers. With almost 60% of marketers considering email as the most effective channel for generating revenue, and 81% relying on email as their primary form of content, it’s clear that email remains personal, scalable, and customizable. …Email Marketing4 min readEmail Marketing4 min read
May 12Member-onlyMaximizing ROI: How to Set Up Effective Email Marketing CampaignsRecent updates in privacy laws and protection features made us wonder if it’s worth sticking to email marketing. The answer? Yes. Apple launched iOS 15 and the Mail Privacy Protection features in mid-2021. Fast forward to a year later, and those features didn’t impact email marketing as significantly as expected…Email Marketing4 min readEmail Marketing4 min read
Oct 20, 2022Member-only5 Tips on How to Define Your Ideal Target MarketTarget Market is a crucial strategy in digital marketing and is a critical part of running your business these days. Whether you do it yourself or hire a marketing agency to do it for you, before you proceed, you must be clear about one element of it. And that is…Target Audience4 min readTarget Audience4 min read
Oct 6, 2022Member-onlyThe Secret to a Successful Collab with Your Marketing AgencyA Marketing Agency is an indispensable part of a business today. The Great Resignation during and post-pandemic diminished the role of an in-house marketer. Many marketing positions were left empty as employees sought other opportunities. …Digital Marketing4 min readDigital Marketing4 min read
Aug 25, 2022Member-onlyHow to Be a Team Leader to Ensure Your and Your Company’s SuccessPeople are the backbone of any company. I’ve always believed that for a business to succeed, it needs to have a good team. My digital marketing agency business has been smooth-sailing, and that is largely due to my team. What makes a brilliant team? It’s when they take initiative. They’re…Teamwork4 min readTeamwork4 min read
May 5, 2022Member-onlyChecking in on the efficiency and sincerity of your sales processCommunication will always be the foundation of sales. Communication is a hallmark of the digital age. Digital transformation made communication virtually instant, with direct and indirect data at our fingertips. …Sales4 min readSales4 min read
Apr 28, 2022Member-only3 Tips to Rev Up Your LinkedIn Posting StrategyLinkedIn was made for networking. It’s in the name itself. Linking in! Are you making connections on LinkedIn? Here is how you can reach more people and establish real connections on LinkedIn. Have you posted multiple times on LinkedIn, hoping to get some interaction from your thousands of followers, only…LinkedIn3 min readLinkedIn3 min read
Mar 31, 2022Member-onlyWith the Crisis in Ukraine — This is the Time to Have a Company Culture of Giving BackIf you are like most people, your desire to achieve success is matched by your desire to make some positive impact, to make a difference in a larger world. That larger world can begin with a small community of your own employees. …Donate3 min readDonate3 min read
