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Three Key Elements to a Successful Sales Strategy

Jean Ginzburg
3 min readFeb 24, 2022

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A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy.

How do you implement an effective sales process? Read on!

Create your sales playbook

Your sales playbook is like a battle plan for you and your team. It’s the how-to guide and the what’s-next guide. Without it, neither you or your team would know what to do to implement your vision. Your company will be lacking cohesion in action.

Whatever your sales strategy is, you need people to implement it. Unless you have great people ready to implement the playbook, the playbook doesn’t work. Even if they know what to do, your team may be missing the motivation to do it.

Put a motivated team together

Motivation affects your team’s productivity to a great degree. But having non-motivated employees is a common complaint among entrepreneurs.

How do you put together a highly motivated team?

First of all, start with yourself. Motivation is both internal (your own grit) and external (something you take from outside yourself). Identify your internal motivation. You need to feel…

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Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital