The Power of Positivity

Jean Ginzburg
3 min readFeb 15, 2019

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Having a business can cause both positive and negative thoughts, it’s inevitable. Trying to do so much in what feels like the little time you have each day can be overwhelming, and can make you want to give up. What you can do to keep the overwhelm at bay is believe in the power of positivity, it’s a lifetime process and it’s never too late to start!

Glass Half Full

The power of a positive attitude should never be underestimated, especially when it comes to running a business. It spreads confidence, happiness, and a healthier lifestyle. Alternatively, a negative attitude usually leads you to the expectation of failure, and can make you feel like there’s little point in trying anything at all because you think you’re unlikely to succeed.

Positivity provides you with the confidence to deal with your daily issues, and you’ll likely find yourself resolving issues and moving forward with more confidence than before. No matter what obstacles may come your way, you can always provide value to your clients or customers.

Avoiding the Negative

Positivity rubs off on other people, the same way negativity does. When you’re around people who have low self esteem, or constantly complain about everything, it tends to rub off on you in a negative way. However, it also works the other way around. When you’re positive with people, it can have a positive effect on them. It’s up to you to decide the effect you have on people.

A lot of people appreciate and want to be surrounded by positive people. If you try to be as positive as possible with your audience, whether it’s your friends or employees, it will rub off on your prospects as well. Maintain positive energy and try to look at things in a more optimistic way, you’ll be surprised where it could take you.

Positivity Begets Positive Thoughts

You are the sum of the five people you are closest with. Therefore, if you are hanging with people who are negative and only complain, you’re going to get sucked into that mindset.

Hanging out with positive people allows you to get into a cycle of positive energy. In business your client will look forward to seeing you, and doing business with you, if you exude positivity. You could even be their inspiration to achieve greatness through a positive mindset.

Daily Application

Try to come up with something positive about your day — once a day, and post about it. This is important especially if you are trying to market to your clients in the social media space. These posts will help encourage people, no matter what they are about.

You have to be able to find one thing out of your day that was positive. If you do that consistently, it can really help you from a marketing perspective, especially if you’re trying to build a brand.

Having a positive attitude will push you to take risks through the belief and expectation that success is within reach. You’ll have the confidence to network, promote your business, and overcome any difficult situations that you may encounter. Your audience will be able to see this, appreciate it, and eventually follow in your footsteps towards a more positive mindset.

Both positivity and negativity are contagious. Be sure to convey the right messages to your audience. This is essential if you want to succeed!

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Jean Ginzburg
Jean Ginzburg

Written by Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital

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