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Search Trends: Social Media vs Search Engines
Arguably, search engines, and Google in particular, have been one of the most important marketing channels for over two decades. They are still at the core of your SEO efforts. But did you know that one in four people now turn to social media first when searching for information? According to Forbes, 25% of people now rely on social media as their primary search tool. This shift in search trends highlights that traditional search engines are no longer the sole gateway to online information. While each platform offers distinct advantages, they cater to different user behaviors and marketing strategies. Understanding how to leverage both effectively is crucial for maximizing reach and engagement. In this post, you’ll learn how to make use of this latest trend in digital marketing, making sure you are not left behind.
Maximizing Marketing Impact with Search Trends
Social media and search engines offer unique advantages for marketing. Social media platforms such as Meta, LinkedIn, and TikTok excel at building brand awareness and fostering community engagement. They allow direct interaction with users, making it easier to create personal connections and gather feedback. According to Hootsuite, 52% of online brand discovery happens through public social feeds.
