I had the pleasure of interviewing Durée Ross is president and founder of Durée & Company, Inc., an award-winning full-service public relations, marketing and special events firm founded in 1999. Durée & Company serves the corporate, agency and nonprofit arenas and has focus areas in hospitality, CBD, real estate, professional services and nonprofits. The firm has offices in Fort Lauderdale, Florida & Aspen, Colorado.
Jean: Thank you so much for joining us! We did a feature on your company a year ago, can you share what’s new with your brand?
Durée & Company recently expanded our office in Aspen, Colorado, located in the prestigious Alpine Bank Building. It is a natural fit for us as many of our South Florida clients have business interests in Colorado, we have clients based in Colorado, and I have been a part-time resident for nearly 20 years. Our expanded office gives us the opportunity to serve them in both destinations.
Jean: What have you learned over the past year as an entrepreneur?
I have learned to be nimble enough to adapt quickly and stay innovative ultimately delivering the best possible results to our clients.
Each day, my email inbox explodes with current news. We also utilize our social media channels as streams of new information. There is always a new beat, a new editor, a new PR resource, etc.
All of this, along with ongoing technological advancements, is reshaping almost every aspect of communications. Staying ahead of the newest trends is imperative.
At Durée & Company, we never stop learning and know it’s crucial to stay fresh. All of this makes PR a very exciting and opportunistic landscape for building a brand creating buzz and driving results.
Jean: Are you working on any exciting projects now?
In addition to our office expansion, our Colorado client base includes the growing CBD business — which is a new vertical for the firm.
With a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences and proven relationships with influencers and thought leaders, we are an established presence in this rapidly expanding community. We work with clients in the CBD market that are growing, manufacturing, producing and innovating with CBD. The companies are seeking expert PR help to define their space among consumers and we know how to navigate the ever-changing and growing industry.
Jean: Where do you see your brand in the next year?
I am thrilled to be celebrating the 20th anniversary of Durée & Company in the coming year. I want to continue working with clients with whom we love making a difference for their vision, their cause and their business. We are honored to be a trusted resource to our clients and positively impact their businesses.
Connect with me on Social Media:
- Connect on Linkedin: linkedin.com/company/dureecopr
- Connect on Facebook: facebook.com/dureecopr
- Follow on Youtube: youtube.com/user/dureeandcompany
- Follow on Instagram: twitter.com/dureecopr
- Follow on Twitter: Instagram.com/dureecopr
Jean: This was really inspiring! Thank you so much for your time.