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Innovating with AI in Video Marketing

Jean Ginzburg
3 min readDec 14, 2023

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https://alpenglo.digital/innovating-with-ai-in-video-marketing

Digital marketing has been taken by storm with Artificial Intelligence (AI). Video content is no exception. The role of AI isn’t limited to video creation. It also spans the distribution and analysis of video content. This expanded role of AI turned it from being just a trend to an essential component of effective marketing strategies, providing businesses with a unique edge in a highly competitive marketplace.

Transforming Video Content Creation with AI

AI in Video Marketing is redefining the digital marketing landscape in several ways:

  • Enhanced personalization: AI-driven algorithms are adept at creating highly personalized videos, resulting in a 30% higher engagement rate than that of generic content.
  • Increased efficiency and cost savings: By automating various aspects of video production, including script writing and editing, AI has reduced production time and costs by up to 40%.
  • Improved predictive analysis and ROI: AI tools offer precise forecasts for content performance and ROI, reporting an average increase of 25% in ROI for video marketing campaigns.

Such positive marketing outcomes show the value AI can bring to businesses if they decide to incorporate AI in their video content creation process.

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Jean Ginzburg
Jean Ginzburg

Written by Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital

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