https://ginball.co/how-to-hyper-focus-your-message-to-the-right-audience/

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.

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Jean Ginzburg

Jean Ginzburg

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#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital