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How to hyper-focus your message to the right audience
If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.
To identify your target audience, you have to narrow down your ideal target market. To be even more precise with your marketing, you need to segment your audience into very specific groups.
Identify and understand who your audiences are
It’s a waste of time and money to market to a broad audience.
Have you seen commercials you think were clever but not enough to persuade you to buy? Why? Because they don’t speak or offer any value to you. You are not the right audience to receive those ads.
It’s the same with your marketing. For you, the goal is to bring your product or service offering to the right audience — the audience that would be interested in your offer. To do that effectively, you need to know who that audience is.
You’ve probably read about buyer personas. A persona is a customer profile: who they are, what they do, where they hang out, what they need, and what they want. Buyer personas…
