How to Get More Sales with Webinar Funnels

You’ve probably seen promotional posts about webinars, and attended webinars, or perhaps even hosted webinars.

What are webinar funnels? Simply put, it’s using webinars to funnel clients to your high-ticket items.

How webinar funnels work

Like any other content, webinars present information, but the difference between blogs and webinars is that webinars can be made more personal. You do a video or a Live webinar and your audience joins and interacts with you, making it a perfect opportunity to truly connect while also demonstrating your expertise and mentioning your product, service, or digital course.

For example, you might attend a webinar about Search Engine Optimization (SEO) and at the end, the presenter will sell a product or course on topics associated with SEO.

That’s a webinar funnel.

After they’re done with the webinars, set up a funnel so that you can continuously get in touch with your attendees and then ask them to jump on a call with you.

Webinar funnels keep the opportunities for conversation open. It’s not like if they don’t jump on a call with you right away and schedule a follow-up, then the potential for a conversation is lost.

On the contrary, a funnel opens the conversation again and says, “Hey, would you like to schedule a call with me? It seems like you were interested in what we spoke about in the webinar or it appears as though you watched it all the way to the end. I would love to schedule some time with you.”

You send these messages as they become applicable. That’s the funnel part of the webinar.

Webinar funnels like this are very successful. You just need to know who your ideal target market is, what their pain points may be, and use those insights to create a webinar that truly speaks to them and about which they would want to engage with you further.

Get started with webinars

Webinars are easy and simple enough to plan and create. It’s your area of expertise, you have plenty to say about this, so it’s no problem! The challenge is to break things down into digestible topics.