Member-only story

Jean Ginzburg
3 min readJun 29, 2019

How Often Are You Posting to Your Social Media?

How often are you posting to your social media?

In honor of social media day on June 30th, I wanted to highlight how critical it is to utilize social media.

Whether you have a personal brand, a business brand or you want to share your knowledge or expertise with your audiences, creating content is critical in engaging with your audiences so they learn about you, your brand, your mission and get to know, like and trust you.

Prospects want to see that value-add before pulling out their credit card or engaging with you.

The challenge I hear so often from entrepreneurs and business owners, is how do I create content AND run my business?

I have created the 7-step Content Creation Blueprint. It’s a hack that allows you to create content for the ENTIRE month in just a couple of hours.

7-step Content Creation Blueprint

One — pick a topic. choose your topic based on your ideal target market’s pain points and challenges. The easiest thing to do is answer one of the FAQs your audiences always ask.

Two — create a long-form video. This is where you would present the pain point and elaborate on it. Create a video that’s several minutes long. Make it short enough so it gets the message across but not too long so it’s too boring.

Jean Ginzburg
Jean Ginzburg

Written by Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital

No responses yet