How Emotional AI Shapes the Future of Advertising

Jean Ginzburg
3 min readMay 16, 2024
https://alpenglo.digital/how-emotional-ai-shapes-the-future-of-advertising/

You’ve heard of Artificial intelligence (AI) by now, surely. You might even be using it in your digital marketing strategy. But what about Emotional AI? Emotional AI is another significant recent development in advertising. Emotional AI, or affective computing, is a form of artificial intelligence. This technology enhances ad interactions by personalizing them based on user emotions. It can interpret, understand, and simulate human emotions. In advertising, it’s changing how we serve ads to our audiences by offering a higher degree of ad personalization.

Innovations in AI-driven Advertising

The use of Emotional AI in advertising has been gaining traction because of its ability to increase emotional responses from ad viewers, leading to higher engagement. A recent Businesswire’s article talks about Affectiva’s Global Emotion AI Advertising Database and its findings. It has shown that emotionally resonant ads are becoming increasingly effective at eliciting both positive and negative responses from viewers, significantly impacting sales and brand loyalty. The data, gathered from 10 million consumer responses to over 53,000 ads across 90 countries, highlight a trend toward more emotionally complex and often sadder content, especially during the COVID-19 pandemic.

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Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital