How Emotional AI Shapes the Future of Advertising
3 min readMay 16, 2024
You’ve heard of Artificial intelligence (AI) by now, surely. You might even be using it in your digital marketing strategy. But what about Emotional AI? Emotional AI is another significant recent development in advertising. Emotional AI, or affective computing, is a form of artificial intelligence. This technology enhances ad interactions by personalizing them based on user emotions. It can interpret…