How AI Is Changing the Game in PPC Advertising

https://alpenglo.digital/how-ai-is-changing-the-game-in-ppc-advertising

As a marketer, you are always striving to increase your ROI to maintain the efficiency and viability of your campaigns. Staying on top of new trends is a must. What’s the latest trend? you might wonder. The world of digital marketing is witnessing a major shift with the integration of Artificial Intelligence (AI) into Pay-Per-Click (PPC) advertising. AI is turning traditional keyword bidding into more refined…