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How AI in B2B Marketing Is Transforming Business Growth
As a business-to-business (B2B) brand, to stay competitive, you must be in a non-stop pursuit of new ways to expand your reach, engage your audience, and drive business growth. One technology that has proven to be a game-changer in this regard is Artificial Intelligence (AI). In this blog post, we’ll explore how AI is reshaping B2B brand growth, particularly in the realm of digital marketing.
AI-Powered Personalization
AI-powered personalization is impacting marketing outcomes for B2B brands in significant ways. Businesses leveraging AI for interface customization have noted marked increases in user engagement and retention. Studies by McKinsey unveil that websites employing AI in web design for personalization have experienced up to a 20% surge in sales. Adobe Analytics underscores the capability of modern AI tools to analyze over 15 data points per user, offering rich user insights. HubSpot’s data reveal that AI-driven personalized content can enhance website performance metrics by up to 42%. These figures vividly depict the profound impact AI-powered personalization has on propelling B2B brand growth.
Chatbots and Customer Support
AI-driven chatbots have become an indispensable asset for B2B brands, offering instant customer inquiry…
