“Focusing on one channel of marketing” with Brittany Finkle

I had the pleasure of interviewing Brittany Finkle is the founder of Happily Ever Borrowed, the premiere, luxury, e-boutique that rents bridal accessories to brides for their wedding day. Having always worked in the luxury fashion industry, she wanted to find a way to help women access quality items for less on their wedding day.

Jean: Thank you so much for joining us! We did a feature on your company a year ago, can you share what’s new with your brand?

Happily Ever Borrowed continues to grow! Our goal is to get more women borrowing than buying the bridal accessories in the future. We’ve recently added our own line of designer veils and accessories to the site (The Ever Collection) and we create custom items for brides that can be rented to future brides as well.

Jean: What have you learned over the past year as an entrepreneur?

I’ve recently gone full-time so I have learned a LOT. I think finding and focusing on one channel of marketing is super important. In the past, I think I’ve spread myself thin trying to figure out what channels work best. Focusing on one at a time and really growing and cultivating that should help drive more business.