I had the pleasure of interviewing Claire Coder, founder and CEO of Aunt Flow. Aunt Flow designed a solution to support businesses and schools offer freely accessible menstrual products in the bathrooms. The Columbus-based company supports customers ranging from Google North America to Princeton University. Claire founded the company at 18-years-old and since has been featured in Forbes, TeenVogue, and named Entrepreneur’s 100 Powerful Women. She designed a bag for Vera Bradley that sold out in 24 hours and is a superfan of Jeni’s Ice Cream and Macklemore.
Jean: Thank you so much for joining us! We did a feature on your company a year ago, can you share what’s new with your brand?
The thing I am most excited about: Aunt Flow designed and developed our free-vend menstrual product dispenser. Now in hundreds of companies, our ESTROGEN dispenser allows commercial bathrooms to sustainably offer our 100% organic cotton tampons and pads for free in the bathrooms.
Jean: What have you learned over the past year as an entrepreneur?
WHEW! How to delegate — As an only child and solo-founder, I reached a breaking point where I realized I couldn’t keep doing things all by myself. Delegation and leading is a very tricky skill for me. I constantly need to remind myself “Pass the ball, don’t take the shot.”
Jean: Are you working on any exciting projects now?
My favorite part of Aunt Flow is developing and growing the menstrual movement. Five states passed legislation requiring schools to offer freely accessible menstrual products in the bathrooms. We have developed systems to empower students and employees to advocate for Aunt Flow and THAT is what gets me fired up — empowering others to make the change.
Jean: Where do you see your brand in the next year?
Aunt Flow is continuing to re-imagine the commercial bathroom space. We have a vision that NO ONE is forced to shove a tampon up their sleeve as they scurry to the bathroom or frantically search for a quarter to get access to a nasty tampax tampon — We want to alleviate this stress by stocking every bathroom outside the home with Aunt Flow.
Jean: This was really inspiring! Thank you so much for your time.