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Checking in on the efficiency and sincerity of your sales process
Communication will always be the foundation of sales. Communication is a hallmark of the digital age. Digital transformation made communication virtually instant, with direct and indirect data at our fingertips. There’s no excuse in using the previous generations’ outdated sales style of just shouting out a product or service’s features without genuinely addressing and responding to your target audience.
Like technological advances, your sales process needs iterations and testing. How well is it doing? How’s the sincerity? The communication? How can you improve your sales process in this or that aspect?
Now more than ever — and it’s ironic because we’re getting a lot of help from AI — your sales process needs to be rooted in a human approach, with a human voice and a genuine desire to help.
Sell to help
To help someone, you need to know what they need. When you know your customers, you know how to help them. When you help them, you get sales — and repeat sales and referrals!
Previous generations, before the digital transformation occurred, had newspaper ads and radio jingles with catchy lines and lyrics about a product’s features. I bet you can still remember some of those slogans today.
