AI in Digital Marketing: Trends for 2024

Jean Ginzburg
3 min readJan 4, 2024
https://alpenglo.digital/ai-in-digital-marketing-trends-for-2024

The use of Artificial Intelligence (AI) today is ever-present. Digital marketing hasn’t escaped its influence. Today, we are witnessing first-hand in real time how AI is reshaping marketing strategies, offering unprecedented opportunities for growth. In this blog post, you’ll learn how using AI in your digital marketing is not just beneficial but essential to your business if you want to thrive in today’s fast-evolving marketing environment.

Understanding the Shift

The digital marketing world is undergoing a seismic shift, largely driven by AI and emerging technologies. Here are five ways in which AI is changing digital marketing:

  • Marketers are moving away from traditional marketing to personalized, data-driven approaches.
  • AI analyzes vast data, providing deeper consumer behavior insights.
  • High-performing marketers are 9.7 times more likely to actively use AI in their campaigns (Salesforce, “State of Marketing”, 2020).
  • This shift enables tailored messaging, market trend prediction, and enhanced customer experiences.
  • Businesses can create more impactful marketing campaigns that resonate with their target audiences by adapting to this shift.

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Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital