May 5Checking in on the efficiency and sincerity of your sales processCommunication will always be the foundation of sales. Communication is a hallmark of the digital age. Digital transformation made communication virtually instant, with direct and indirect data at our fingertips. There’s no excuse in using the previous generations’ outdated sales style of just shouting out a product or service’s features…Sales4 min read
Apr 283 Tips to Rev Up Your LinkedIn Posting StrategyLinkedIn was made for networking. It’s in the name itself. Linking in! Are you making connections on LinkedIn? Here is how you can reach more people and establish real connections on LinkedIn. Have you posted multiple times on LinkedIn, hoping to get some interaction from your thousands of followers, only…Linked In3 min read
Mar 31With the Crisis in Ukraine — This is the Time to Have a Company Culture of Giving BackIf you are like most people, your desire to achieve success is matched by your desire to make some positive impact, to make a difference in a larger world. That larger world can begin with a small community of your own employees. You might be already helping them with bonuses…Donate3 min read
Mar 3Get Higher Conversions on Facebook with Retargeting CampaignsIn any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on…Facebook3 min read
Feb 24Three Key Elements to a Successful Sales StrategyA company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on! Create your sales playbook Your sales playbook is like a…Sales3 min read
Feb 176 Ways to Fail to SuccessI’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project. When you plan, aim to multiply your expected metrics by ten…Success4 min read
Feb 10Seven Reasons You Should Use TikTok and LinkedIn to Increase EngagementUnless you live in a cave, you know TikTok is getting more and more mainstream. It’s no longer about dance covers or physical challenges. Doctors, teachers, and actual marketers use it for professional purposes. When it comes to businesses, TikTok is still underrated. But ask any entrepreneur around you, and…Tiktok4 min read
Feb 3How to hyper-focus your message to the right audienceIf you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone…Retargeting5 min read
Dec 27, 2021Get A Team: How Mine Grew From 0 to 10 EmployeesSo many entrepreneurs are solopreneurs. They don’t have a team. With this blog post, I hope to encourage you to consider getting a team. I’ll share my story. I recently hired a personal assistant to help me with the day-to-day things: my email, scheduling, and some of my social media. …Team3 min read
Dec 23, 2021How to Use Your Personal Story for Brand BuildingStories can make your brand stand out in a saturated market. Don’t think you’re interesting enough? You are. All your trials and errors and all your experiences create a unique story you can share with your prospects. Authentic stories are relatable and gain empathy from your target audience, helping you…Branding3 min read
