The advent of LinkedIn allowed professionals the world over to network in a new way. LinkedIn offers unprecedented access to key decision-makers, movers and shakers, potential business partners, service providers and clients. You find someone you like on the platform, and if you want to get to know them, you connect with them and have a call. Sometimes that leads to you joining groups, getting speaking engagements, or invitations to join podcasts.
In one of my podcast episodes, I got the chance to talk with Rhonda Sher, a LinkedIn expert. She’s been helping entrepreneurs, professionals, and businesses create visibility, credibility…
We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.
The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have.
Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. …
For a long time, retirement has been regarded as the ultimate goal of a person’s work life. You work so you can retire in comfort. Typically, that would involve a pension and maybe a golden watch from the company you worked for. That is not my situation or the situation of many modern workers. When I think of retirement, I begin to puzzle. At what age? For what reason?
What are the reasons you would want to retire? I came up with these three:
“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked.
The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you want to reach — your target audience and where they are within their buyer’s journey. That’s why before telling you how long your social videos should be, I need to explain what you need to know first.
Post your videos where your audiences are hanging…
In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much — thank you Corona. They’re more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.
This focused attention is the perfect time to take advantage of beginning a conversation with your audience.
The question now is, what is the best way to effectively engage your audience? The answer — create content.
It could be anything from video…
Video is now an established part of social media. It blew up some years ago with the advent of YouTube, and it’s here to stay. But YouTube, that has been around since 2005, is no longer the only place for video.
Facebook and Instagram started off as social networks and image platforms, but now Facebook has a dedicated video tab, and both platforms are now very big on video content, including Facebook’s Live video and Instagram’s IGTV.
And now we also have TikTok, a whole platform for videos under a minute long.
Billions of people use these platforms.
No matter what stage of entrepreneurship you are in, the onus is on you to be a leader.
I want to talk about company culture and leadership. It’s something you often see discussed in webinars, conferences, and TED Talks.
I’ve come to realize what culture and leadership are for my company. Both are very specific to each organization.
Culture can be so broad and vague. Oftentimes, I get asked the question, “How do we even define company culture?”
You want to start with your core values, your mission and vision for your company.
Those are the components that drive your…
If you treat the process like a sprint or like you’re only in it for the short term, you may end up losing in the long run. Sprinting is a lot different from running a marathon.
The process and experience of training and running a marathon is much longer. You do a sprint in 10, or 20 to 30 seconds. It’s much faster. You put all your energy and effort into that just that short timespan.
With a marathon, there are potentially many pauses and breaks. You have to stop and rest. You have to hydrate — you actually stop…
How’s your mindset? Tactics and strategies are very important when it comes to growing your business, and my content is full of them. I find that most entrepreneurs focus on the strategies and tactics, the marketing, occupying the digital space, posting on social media, but not very much on their mindset.
And I have encountered, and spoken to, and worked with over a thousand entrepreneurs at this point in my business so I speak from a place of experience.
I’ve been in business for nearly a decade, and I’ve found that one’s mindset is a critical factor, and it requires…
You’ve probably seen promotional posts about webinars, and attended webinars, or perhaps even hosted webinars.
What are webinar funnels? Simply put, it’s using webinars to funnel clients to your high-ticket items.
Like any other content, webinars present information, but the difference between blogs and webinars is that webinars can be made more personal. You do a video or a Live webinar and your audience joins and interacts with you, making it a perfect opportunity to truly connect while also demonstrating your expertise and mentioning your product, service, or digital course.
For example, you might attend a webinar about Search Engine…