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https://www.jeanginzburg.com/repurposing-content-through-social-video/

In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much — thank you Corona. They’re more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.

This focused attention is the perfect time to take advantage of beginning a conversation with your audience.

The question now is, what is the best way to effectively engage your audience? The answer — create content.

It could be anything from video and podcasts to social media posts, articles, and blogs. Start a discussion about your area of expertise, what are you good at, what you do, how you do it, how you can help, and generally how you add value to your niche and the lives of your target clients. …


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www.jeanginzburg.com

Video is now an established part of social media. It blew up some years ago with the advent of YouTube, and it’s here to stay. But YouTube, that has been around since 2005, is no longer the only place for video.

Facebook and Instagram started off as social networks and image platforms, but now Facebook has a dedicated video tab, and both platforms are now very big on video content, including Facebook’s Live video and Instagram’s IGTV.

And now we also have TikTok, a whole platform for videos under a minute long.

Billions of people use these platforms.

The question is, are you using social video to reach those people? …


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No matter what stage of entrepreneurship you are in, the onus is on you to be a leader.

I want to talk about company culture and leadership. It’s something you often see discussed in webinars, conferences, and TED Talks.

I’ve come to realize what culture and leadership are for my company. Both are very specific to each organization.

How do you define and drive your company culture?

Culture can be so broad and vague. Oftentimes, I get asked the question, “How do we even define company culture?”

You want to start with your core values, your mission and vision for your company.

Those are the components that drive your company culture, and are also what determines if your company culture works. …


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Becoming a successful entrepreneur is a marathon, not a sprint. It requires a lot of endurance to reach your goals.

If you treat the process like a sprint or like you’re only in it for the short term, you may end up losing in the long run. Sprinting is a lot different from running a marathon.

The process and experience of training and running a marathon is much longer. You do a sprint in 10, or 20 to 30 seconds. It’s much faster. You put all your energy and effort into that just that short timespan.

With a marathon, there are potentially many pauses and breaks. You have to stop and rest. You have to hydrate — you actually stop or slow down for water. You may even slow down enough to eat something because you can’t run 26 miles without having a piece of nutrition to fuel your body. …


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https://www.jeanginzburg.com/

How’s your mindset? Tactics and strategies are very important when it comes to growing your business, and my content is full of them. I find that most entrepreneurs focus on the strategies and tactics, the marketing, occupying the digital space, posting on social media, but not very much on their mindset.

And I have encountered, and spoken to, and worked with over a thousand entrepreneurs at this point in my business so I speak from a place of experience.

Most of us grew up with a mindset of scarcity

I’ve been in business for nearly a decade, and I’ve found that one’s mindset is a critical factor, and it requires a critical paradigm shift to experience growth. …


You’ve probably seen promotional posts about webinars, and attended webinars, or perhaps even hosted webinars.

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What are webinar funnels? Simply put, it’s using webinars to funnel clients to your high-ticket items.

How webinar funnels work

Like any other content, webinars present information, but the difference between blogs and webinars is that webinars can be made more personal. You do a video or a Live webinar and your audience joins and interacts with you, making it a perfect opportunity to truly connect while also demonstrating your expertise and mentioning your product, service, or digital course.

For example, you might attend a webinar about Search Engine Optimization (SEO) and at the end, the presenter will sell a product or course on topics associated with SEO. …


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I had the pleasure of interviewing Durée Ross is president and founder of Durée & Company, Inc., an award-winning full-service public relations, marketing and special events firm founded in 1999. Durée & Company serves the corporate, agency and nonprofit arenas and has focus areas in hospitality, CBD, real estate, professional services and nonprofits. The firm has offices in Fort Lauderdale, Florida & Aspen, Colorado.

Jean: Thank you so much for joining us! We did a feature on your company a year ago, can you share what’s new with your brand?

Durée & Company recently expanded our office in Aspen, Colorado, located in the prestigious Alpine Bank Building. It is a natural fit for us as many of our South Florida clients have business interests in Colorado, we have clients based in Colorado, and I have been a part-time resident for nearly 20 years. Our expanded office gives us the opportunity to serve them in both destinations. …


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I had the pleasure of interviewing Brittany Finkle is the founder of Happily Ever Borrowed, the premiere, luxury, e-boutique that rents bridal accessories to brides for their wedding day. Having always worked in the luxury fashion industry, she wanted to find a way to help women access quality items for less on their wedding day.

Jean: Thank you so much for joining us! We did a feature on your company a year ago, can you share what’s new with your brand?

Happily Ever Borrowed continues to grow! Our goal is to get more women borrowing than buying the bridal accessories in the future. We’ve recently added our own line of designer veils and accessories to the site (The Ever Collection) and we create custom items for brides that can be rented to future brides as well. …


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I had the pleasure of interviewing Kadeem Alston-Roman, wellness practitioner, spiritual therapist and self identified “K-Pop fanboy”. He is the co-founder of Full Force Wellness & Dance Repertory, the only organization in the United States that combines clinical and holistic practices with physical movement. He is also the founder of Kadeem One, a full service wellness firm that caters to making wellness and spirituality fun by adding a dose of pop culture into the mix.

Jean: Thank you so much for joining us! …


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I had the pleasure of interviewing Claire Coder, founder and CEO of Aunt Flow. Aunt Flow designed a solution to support businesses and schools offer freely accessible menstrual products in the bathrooms. The Columbus-based company supports customers ranging from Google North America to Princeton University. Claire founded the company at 18-years-old and since has been featured in Forbes, TeenVogue, and named Entrepreneur’s 100 Powerful Women. She designed a bag for Vera Bradley that sold out in 24 hours and is a superfan of Jeni’s Ice Cream and Macklemore.

Jean: Thank you so much for joining us! We did a feature on your company a year ago, can you share what’s new with your brand?

About

Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of JeanGinzburg.com

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