https://www.jeanginzburg.com/achieve-massive-business-growth-by-setting-goals/

Let’s talk about goal setting. I mean both setting the goals and making sure you are actually achieving them.

Many articles and books are written about achieving your goals. But what was tested by actual people? What works?

I recently joined the board of an entrepreneurial organization run by volunteers. The leader, an experienced business person, helped us adopt a goal-setting framework. I think it is absolutely amazing because it kept us on track and we achieved what we set out to accomplish.

I’d like to share the framework with you so your group, and you personally, can become better…


Person with pen writing on smart laptop
Person with pen writing on smart laptop
https://www.jeanginzburg.com/blog/

Do you encounter crappy clients? If yes, welcome to the club.

That’s one ugly aspect of business hardly anyone ever talks about — the crappy clients! Forgive the foul language, but I’d rather be precise with my terms than polite. The term is a really good way to describe those clients who make your life difficult.

We see the glamorous lifestyle many entrepreneurs flaunt on social media. It’s all Lamborghinis and Teslas and enthusiasm everywhere. But that’s not an accurate picture of business. Business can be tough and ugly.

I’ve had my share of experiences with crappy clients in my journey as an entrepreneur in the last eight years. …


https://www.jeanginzburg.com/blog/

Of all the tools, this one makes or breaks a business. It gives you the opportunity to assign projects, set deadlines, and get status updates on the progress of your project. It keeps you focused on your tasks so you can stay in sync with your team without drowning them and yourself in endless emails.

If you are already using a project management tool, see how my recommendations stack up against your experience.

Here are three project management tools I recommend you try.


https://www.jeanginzburg.com/blog/

The advent of LinkedIn allowed professionals the world over to network in a new way. LinkedIn offers unprecedented access to key decision-makers, movers and shakers, potential business partners, service providers and clients. You find someone you like on the platform, and if you want to get to know them, you connect with them and have a call. Sometimes that leads to you joining groups, getting speaking engagements, or invitations to join podcasts.

In one of my podcast episodes, I got the chance to talk with Rhonda Sher, a LinkedIn expert. She’s been helping entrepreneurs, professionals, and businesses create visibility, credibility…


https://www.jeanginzburg.com/blog/

We all use content and social media. The challenge I hear from entrepreneurs is they lack the time to create content on social media.

The answer? Repurpose content. It is a key turning point for your business. There is no going back once you realize how easy it is to fill your content calendar with material that you already have.

Repurposing content is a topic that’s near and dear to my heart; I’ve shared more than a dozen speeches about this. …


https://www.jeanginzburg.com/blog/

For a long time, retirement has been regarded as the ultimate goal of a person’s work life. You work so you can retire in comfort. Typically, that would involve a pension and maybe a golden watch from the company you worked for. That is not my situation or the situation of many modern workers. When I think of retirement, I begin to puzzle. At what age? For what reason?

How? Where?

What are the reasons you would want to retire? I came up with these three:

  1. You don’t want to work anymore
  2. You are of age when working is hard
  3. You want…


https://www.jeanginzburg.com/blog/

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked.

The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you want to reach — your target audience and where they are within their buyer’s journey. That’s why before telling you how long your social videos should be, I need to explain what you need to know first.

Where should I post my video?

Post your videos where your audiences are hanging…


https://www.jeanginzburg.com/repurposing-content-through-social-video/

In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much — thank you Corona. They’re more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.

This focused attention is the perfect time to take advantage of beginning a conversation with your audience.

The question now is, what is the best way to effectively engage your audience? The answer — create content.

It could be anything from video…


www.jeanginzburg.com

Video is now an established part of social media. It blew up some years ago with the advent of YouTube, and it’s here to stay. But YouTube, that has been around since 2005, is no longer the only place for video.

Facebook and Instagram started off as social networks and image platforms, but now Facebook has a dedicated video tab, and both platforms are now very big on video content, including Facebook’s Live video and Instagram’s IGTV.

And now we also have TikTok, a whole platform for videos under a minute long.

Billions of people use these platforms.

The question…


https://www.jeanginzburg.com/blog/

No matter what stage of entrepreneurship you are in, the onus is on you to be a leader.

I want to talk about company culture and leadership. It’s something you often see discussed in webinars, conferences, and TED Talks.

I’ve come to realize what culture and leadership are for my company. Both are very specific to each organization.

How do you define and drive your company culture?

Culture can be so broad and vague. Oftentimes, I get asked the question, “How do we even define company culture?”

You want to start with your core values, your mission and vision for your company.

Those are the components that drive your…

Jean Ginzburg

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of JeanGinzburg.com

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