LinkedIn was made for networking. It’s in the name itself. Linking in! Are you making connections on LinkedIn? Here is how you can reach more people and establish real connections on LinkedIn.
Have you posted multiple times on LinkedIn, hoping to get some interaction from your thousands of followers, only to end up with crickets?
Random marketing doesn’t work. Like many entrepreneurs, users post and post on LinkedIn without generating any interactions. The missing key? Building relationships.
As I’ve always said, targeting everyone is targeting no one. It’s all about personalization and sincerity.
For every client onboarding, I prepare a worksheet with specific points: setting goals, knowing the target audience, and offering the value proposition. I call these the three pillars in marketing — as well as in just about any business area.
Here is how to apply the same three-point strategy to enhancing your LinkedIn posts.
Align LinkedIn with your goals
Surely, you have short-term and long-term goals. Where do you see yourself in five months? Five years? Ten years? Apply these goals to each of your platforms, LinkedIn included.
What do you want to accomplish with your LinkedIn profile? What kind of connections and engagement would help you achieve your goals? Break them down.
The goal of getting a certain number of leads and clients translates to several marketing strategies, such as growing your email list, guest-speaking on podcasts, and finding new partnerships.
LinkedIn can help you accomplish that. For example, you establish real relationships with people in your niche who have blogs and podcasts so you can submit guest posts or be a guest speaker on their podcasts.
Know your target audience
You now have goals for your online presence on LinkedIn. The next step is to create segmented posts. You need to accept that you can’t create a one-size-fits-all post for 1,000 or 10,000 followers.
Instead of targeting everyone with the same content, think about what type of content would the subgroups of your…